Howdy! After spending the last couple of months working on a trial basis, I’m stoked to announce that I’m officially joining The Theme Foundry team as a developer! It has been a great pleasure so far to work with such a dedicated, creative, thoughtful group, and I look forward to continuing on in my new capacity.
A bit about me: I’ve been working in the web realm for the past eight years, and working with WordPress for the last five. Before joining The Theme Foundry, I was a freelance web developer and occasional designer, working mostly on custom WordPress sites for clients. Before that, I worked with the fantastic web production team at Grist.org. I also have an MBA and an interest in sustainability.
You might be talking about what you do, or how you do it, but are you talking about how you do it differently?
Earlier this week I was confirming a sponsorship for The Theme Foundry. I was responding to this question over email: “What are the key things you want me to say about your business?”. I gave it some thought and came up with the following:
- We’ve been selling WordPress themes since 2008 and have over 30,000 customers. We’re obsessed with building the best WordPress themes, and plan on being around for a long time.
- We work with world-class designers like Jon Hicks, Veerle Pieters, Dave Ruiz, and Ryan Essmaker. It’s rare to have your website template designed by one of the best in the world.
- We take pride in the details and value quality over quantity. That’s why we have a small focused collection of WordPress themes. We truly care about building great products.
- We’re an exclusive partner with the official hosted WordPress provider, WordPress.com, and we sell our themes on that platform. This means each and every theme goes through a stringent audit process from some of the best themers in the world. You can rest assured our WordPress themes are well coded and secure.
- We practice whole team support. You’ll get fast and friendly customer support in our Help Center from the people that actually build our themes. You won’t be interacting with a part time support rep. If you have a question about the new Backbone.js powered fast page loading in Collections, you’ll likely chat with Zack, the guy who actually built it.
After sending the email, I sat back and thought about it for a minute. Wait! Why aren’t we talking about this on our website!? Each one of these unique characteristics is a selling point. It’s a difference maker. It could convince someone our themes are right for them.
HTML5 video is great, but to support all the modern browsers (Chrome, Safari, Firefox, Opera, IE9/10), you need to serve two versions of your video files. For Chrome, IE9/10, and Safari, you need MP4 video files, and for Firefox and Opera, you need WebM files.
Most video applications can export videos in the MP4 format, but they usually can’t export in the WebM format. You need a tool to convert those MP4 files to WebM.
Your WordPress website is ready to go, but you really need that special piece of extra functionality your theme isn’t providing. You need to search for a plugin. WordPress plugins add extra functionality and features to your WordPress website.
In search of a plugin, you visit the WordPress plugin repository or try some search terms from your WordPress dashboard. You find results, but how do you know when you’ve found the perfect plugin? Are you even looking in the right place?
Today, we are excited to announce our newest theme, Collections. It’s the perfect home for your videos, photos, and music. Take a look at our demo site, learn more about the theme, or purchase Collections.
Designed by the talented Veerle Pieters, Collections is not only a theme, it’s a work of art. Veerle’s vision for the theme shines through every pixel of the design. Quotes are wrapped in circles, audio files are decorated with record sleeves, and details are accentuated with retina ready icons.
When I first decided to convert a static HTML design to WordPress I did some searching for a tutorial to help me get started with the basics. Surprisingly, I didn’t find anything that was very complete or easy to follow. For that reason I decided to write a very basic tutorial on how to convert a static HTML template into a WordPress Theme. If you are an absolute beginner at developing WordPress themes then this should help you get started. This tutorial assumes you already have a basic understanding of HTML and CSS. It also assumes you have a website built in HTML and CSS and have it ready for conversion.
Skip the hassle
If you don’t feel like converting an old static site to WordPress and want something clean and easy to customize, be sure to check out our collection of premium WordPress themes.
Sharing buttons seem like an obvious way to increase engagement, but do you really need them?
We often hear from customers who want to integrate sharing functionality into their WordPress powered website. They’ve heard it’s important to give readers options for sharing their content. This often takes the form of countless buttons plastered on every blog post. This makes some sense on the surface, but I seriously question how important it is to provide sharing options.
Your navigation is an important part of your website, and it might be hurting more than it’s helping.
You’ve got lots of important information to share on your website. Organizing it all can be a challenge. So you slowly start adding more and more menu items. Drop down menus become your best friend. More menu items are better, right?
Are part-time employees handling your customer support? If so, you might be ignoring an important competitive advantage.
Let’s say you’re selling a product or service. You love the work, your customer base is growing, but support always seems to take up everyone’s valuable time.
I don’t follow many WordPress news sites. They’re usually too noisy for my taste, and much of the content is just recycling existing news from elsewhere in the community. One exception, that’s slowly become my go to source, is Post Status. The founder of Post Status, Brian Krogsgard, has developed a reputation for covering WordPress over the past few years. He’s written close to two-hundred articles for WPCandy, and posted some great content on his personal site. He’s also developed a discerning eye for WordPress news and knows how to separate the wheat from the chaff.
Brian’s taking a new approach to WordPress news with Post Status. Rather than repurposing existing news as new content, he’s linking directly to the original source and including brief and insightful commentary. Brian’s unique experience and involvement in the WordPress community makes his insight especially clear and refreshing. He’s also started to work some excellent long-form articles into the mix over the past few months, which has added a nice balance to the site.
Post Status announced a refreshed design and focus earlier today. As part of that announcement, The Theme Foundry is now an official partner of Post Status. Brian and I want to do something different with this collaboration. We want it to be a long term partnership. The exact opposite of a quick “ad buy”. We want to keep the focus on the content, and make sure we integrate mentions of The Theme Foundry in an unobtrusive way. I couldn’t be happier with how the initial launch turned out. Post Status is great for the WordPress community, and it’s also something we’re proud to support and associate ourselves with.