Archive of posts with the Tutorials topic
If you’re selling online, chances are you’re at least familiar with the concept of the landing page. You might have even tried to put one together for a product, event, or class you’re offering. Typically landing pages are structured differently than a traditional website, though. They have a singular purpose, and often lack standard WordPress theme elements like a header, menu, sidebar and footer. This kind of page design is easy to accomplish with Make, and in today’s post, I’m going to show you how.
Landing pages are designed to tell a story. And in particular, they’re designed to tell the story of your product. Here are three basic principles you should keep in mind when creating landing pages.
Using images in your content helps you express ideas, attitudes, and sentiments, all the while improving communication between your brand and your audience. But images can only help you do these things when you choose the right ones.
When you choose poor or low quality images, your audience might find them ambiguous, bland, or, even worse, inauthentic. And you don’t want that.
Let’s explore how to identify images that support your message and elicit a positive response from your audience. We’ll focus on images from popular stock repositories that are affordable for most small businesses.
Web typography baffles many business owners and WordPress developers. What fonts and font layouts are most appropriate in a WordPress theme – and how should you evaluate the plethora of options at your disposal?
While there isn’t a catch-all solution to the typography question, one thing is certain: typography should help your readers to obtain value from your written content – not discourage them. To identify typography meeting that specification, pay close attention to the following:
- Readability: Reading your content should never be a struggle. It should be effortless and natural.
- Appearance: Typography should have a clearly defined hierarchy, contrast, and spacing among content areas.
- Errors: Some themes omit, overuse, or combine certain typographic styles. You should avoid themes that do this.
Think of these issues as a checklist where each item informs the quality of a theme’s typography. When you’re evaluating WordPress themes, typography should always meet these benchmarks! Let’s examine each issue in greater depth so you can identify WordPress theme typography that works for your website.
All themes from The Theme Foundry come translation-ready. Instead of making you create a file containing the human-readable text from a particular theme, we’ve included that file with the theme itself. All that’s left is performing the actual translation, which is where you (or a professional translator) come(s) in.
Why translate a WordPress theme? For starters, around 44% of WordPress websites are written in a language other than English. People all around the world use WordPress!
Translating a theme can also help you “localize” it for a specific lexicon. For example, our friends in the UK might “get ‘round to” a task while Americans simply “get to” it. Localization can help you tailor a theme to the vernacular of a specific country or region, if you so desire.
We’re about to show you how to translate our themes. But first, let’s examine the three types of files involved in the translation process:
About, About Me, About Us, Who We Are, Our Story, Meet the Team… the humble About page comes in many different flavors. Despite being stylistically different, all serve the same fundamental purpose of telling your audience about you – in other words, showing them what you’re about.
So, does your website need an About page? We think most bloggers, special interest organizations, and small to midsize businesses using WordPress should publish an About page in some shape or form; the reasons are twofold:
- Authenticity and trust: There’s a reason why About pages are among the most visited pages on many websites. Your audience wants to confirm that you’re genuine and, if you’re selling something, that you’re someone with whom they want to do business.
- Brand awareness: What better way to call attention to brand attributes than with a page that celebrates them? The About page is your opportunity to showcase your (or your organization’s) identity.
Let’s run through a few crucial steps that will help you create an About page that’s useful to to your audience and bolsters your brand. Not every About page is the same because no two publishers have the same goals. To know what kind of content should appear on your About page, you have to know what you’re trying to achieve. Which brings us to Step One…
If you’re staring at a white screen wondering where your WordPress website went, you’re not alone. Nearly every avid WordPress user has experienced the fabled “white screen of death” at one time or another. It’s a pain when it happens, but it’s usually easy to fix.
We’re about to explore several common causes of the white screen of death – from plugins to PHP and beyond. If you need to get rid of a white screen and recover your website right now, you’ll learn how. And if you’ve tangled with the white screen of death previously, don’t click away yet! We’re going to discuss various white screen scenarios, some of which you may not have encountered.
Have you ever wondered why an image looked better before you published it? If you’ve had this experience, managing image quality in WordPress can seem like a frustrating, if not bewildering, endeavor. What’s happening to your images between leaving your hard drive and appearing on the web – and how do they get so blurry?
So you want to change this one small thing in your WordPress theme. How do you do it?
It’s a question we’ve addressed on our blog before. Covering everything from the basics of CSS, the pitfalls of editing your theme’s core stylesheet, and the concept of WordPress child themes, the following posts were extremely well-received by our readers:
If you haven’t read those posts yet, we recommend checking them out before proceeding further. You’ll learn how to customize your theme with a child theme, which is usually the best method. This post is for readers who want to customize their theme but, for one reason or another, aren’t sure whether they should use a child theme or a plugin to add custom CSS.
Backing up WordPress gives you options in the face of a server failure, malware attack, or accidental data loss. You’ve put countless hours into building a valuable website, so losing any of it simply isn’t feasible. You need a disaster recovery plan, and an archive of backups can provide one.
Many bloggers rely on responsive design. A responsive website can help you seamlessly deliver content to a variety of devices and accommodate all of your readers.
The thing is, choosing the right responsive theme isn’t as simple as identifying a design labeled “responsive,” uploading it to WordPress, and clicking “activate.” Evaluating responsive WordPress themes actually requires careful testing, quality analysis, and diligent attention to how a design treats your content.