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Helping put the premium in themes

by Drew Strojny on February 3, 2011 / 14 comments

I am excited to announce a huge collaboration that has been brewing for quite some time. Our very own Shelf theme just launched as one of the first premium themes on! users may now purchase Shelf directly from their dashboard or by clicking through the link on the new Shelf Showcase page.

Needless to say, we are honored and humbled to be chosen to help launch this service. Shelf, along with Headlines from WooThemes, are the first two premium themes available on

I would like to say thanks to the awesome folks at Automattic for helping make this a reality. Especially the amazing theme team of Lance Willett, Ian Stewart, and Matias Ventura. It has been a pleasure working side by side with you guys to get this project launched.


  1. David Chartier

    I’m still very interested in Shelf, and I see that it supports the custom menu option. Can you explain whether it supports WordPress pages at all? Where would a custom menu appear if I created one? Thanks.

  2. Ed

    big congrats!
    I wish you luck with this – it will be interesting to see how the marketplace evolves in 2011.


  3. Jaki Levy

    Congrats! You guys do awesome work – glad to know that more WordPress users will get the awesomeness that Shelf (and ThemeFoundry) provides!

  4. Drew Strojny

    Thanks for all the positive support, we appreciate it :)

    @David It does support pages, they look the same as the default “text” post. A custom menu would only go in the navigation area.

  5. Gerry Wilson

    More to come, maybe? When will you be adding more themes (like Linen, which I like a lot) to WordPress’s premium theme collection?

  6. Horia


    I like your themes very much.

    The themes that you designed and that are featured on have all the features of the “pro” themes?

    If I’m applying to my blog one of your premium themes, bought through, later on if I will decide to move on self hosted can I use the same theme that I paid for or is it necessary to buy it again?


  7. Drew Strojny

    Hi Horia,

    Any theme you buy on is for use on only, you will need to purchase a self-hosted copy from our site.

  8. javier

    I bought the item and the following appears (in spanish):

    Puede desplazar la barra utilizando las teclas ← y &arr;

    how do I fix it or how I hide?

    elsewhere (in English) is shown correctly.

    thanks, Javier

  9. javier


    (in English) is shown correctly.

    You can scroll the shelf using ← and → keys

    thanks, Javier

  10. Drew Strojny

    Hi Javier!

    I believe you are on, and we are trying to help you out in the forums over there. It’s probably better we just have the conversation over there instead of in the comments here.

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