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Talking themes at WordCamp San Francisco

By Drew Strojny on September 9, 2011

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I had the opportunity to chat with Lance Willett, Brian Gardner, and David Cowgill on the business of selling WordPress themes at WordCamp San Francisco. A few of the topics we touched on include the GPL, marketing your business, customer support, and mistakes we’ve made.

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  1. Kreativ Theme

    Great interview, love it and it’s cool to know how the WP themes masters are doing their business and the different approach they are taking to marketing, pricing, engaging users etc.

    Nice one ;)

  2. Josh Stauffer

    I’ve been aware of The Theme Foundry for a little over a year now but honestly never paid much attention. After watching the video from WordCamp SF this will change.

    Thanks for sharing your knowledge and I can definitely appreciate your approach to theme development. I look forward to following this company and seeing what you come up with next.


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