Hot damn! Our biggest ever sale is almost over. Ends Sunday. Save up to 50% now.

The Theme Foundry Reloaded

By Drew Strojny on February 22, 2012

This past weekend we flipped the switch on a major overhaul and re-design of The Theme Foundry website, and guess what, we’re excited!

The new website represents months of hard work by the whole team, and we are all proud to see it finally go live. Below is a quick overview of the changes, along with some fun facts about the new site.

  • Powered by WordPress, bbPress, and Memberful. We were previously using a medley of static pages, WordPress, bbPress 1.0 Alpha, and aMember.
  • The layout is responsive, built with HTML5 using a mobile-first approach.
  • We’re using web fonts, specifically Brandon Grotesque and Proxima Nova.
  • The theme itself is built with Forge, our handy command line tool for developing themes with Sass and CoffeeScript.
  • We completely overhauled our Help Center, focusing on ease of use and better documentation. We hope you enjoy it.
  • We added a Customer Stories page, and it’s one of my favorite parts of the new website. Be sure to check it out.

We’re planning to share some more details about decisions we made and tools we used in some upcoming “From the workshop” posts, so stay tuned.


  1. Aaron

    Great work guys! Love your fresh and clean designs too. Are you doing away with the forum section though?

  2. Drew Strojny

    Thanks Aaron!

    Don’t worry, forums are still there, we’ve just laid things out a bit differently. More focus on documentation and your questions vs. everyone else’s questions. You can still browse and search archived questions :)

  3. Caanan Reiersgaard

    As expected, the new site is beautiful. Clean, elegant and a delight to use. You guys rock.

  4. Suren H


    The design is simply awesome! :-)

    Especially the Font used makes me to keep reading on your website. Well done!

  5. Matt

    So elegant. It keeps the best from the old site and looks even better. You guys are good.

  6. Jeri

    Question. What does it mean to become a member? I see that you have a membership login, but there doesn’t seem to be any place to established a new membership. Specifically, I am interested in accessing the members section for checking the help section.

  7. Drew Strojny

    Hi Jeri!

    Sorry that wasn’t more clear. You become a member when you purchase a theme. Once you do that you have access to the tutorials, help, and support. Hope this helps :)

  8. Drew Strojny

    Thanks for the feedback Mac. Right now, we don’t have plans to include PayPal as an option, but we’ll announce it if we ever decide to add it back.

  9. Mac

    I like to buy “Duet Pro” for my Site, but with no PayPal Option from you … too bad!

Comments are closed.

“My website is absolutely gorgeous, and the support service is literally unlike any other I’ve experienced, probably in my whole life, in any industry!”

Jacqueline Smith

“I’m blown away by the generous and effective support provided. Super accessible, laid back, and knowledgeable!”

Micah Davisyes
Discover our WordPress Page Builder Now

(Over 600 small businesses got started last week)