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Themes by Jestro is now The Theme Foundry

By Drew Strojny on January 11, 2010

The Theme Foundry: Handcrafted WordPress themes and professional supportToday I am proud to announce Themes by Jestro is now officially The Theme Foundry! To be clear, nothing else about our business has changed. We have simply switched our name, moved to a new domain, and re-branded our themes project.

Why the change?

This has been a few months in the making. When I began this journey in late 2008 I had no idea where we would be in 2010. The placement of the site on a sub-domain of our design and development business along with the Jestro Themes / Themes by Jestro name was a logical but short-sighted choice. After a fantastic 2009, and the release of two new themes, the project has now outgrown “subdomain status”. I have big plans for the The Theme Foundry in 2010 and this change lays the groundwork for those plans.

What’s Next?

Well, more themes! You can expect to see several more themes released in 2010. More importantly, I will continue to stay focused on providing professional support, customization tips, and tutorials for our members. There are some other ideas brewing that I will be sure to update you on as they unfold.

Feedback welcome!

I would love to hear your feedback on the new name, logo, and brand in the comments. Also, be sure to let me know if you notice anything weird or wrong with the new site (broken links, etc.).


  1. R.Bhavesh

    Congratulations on the move. The move is sensible and would help you for better branding for sure. Only thing is, hope you’d have been able to get domain without word “the” because when typing the URL, its like.. typying “thethe”. Could lead to mistype perhaps.

    Other than that, the name is really cool. Best wishes.

  2. Drew Strojny

    Thanks R.Bhavesh! I appreciate the feedback. Unfortunately wasn’t available, but I ended up liking better anyway :)

  3. Patrick

    Congrats with this exciting change. I know it will be a success for sure!

    One question though…does the affiliate program still work? (and do we get exciting new 125px tiles :-)

  4. DinoThemes

    Like the new name & old school logo. You should consider an affiliate program for your premium membership.

    P.S. Re-Tweeted this story :)

  5. Drew Strojny

    Patrick: Thanks! I will be update the affiliate program ASAP (including new banners). I post a tweet about it soon.

    DinoThemes: Thanks for the feedback, glad you like the logo! We do have an affiliate program, we just haven’t been promoting it :) I am going to make it a point to get this featured on the site. In the meantime send me an email and I can help you get signed up.

    I appreciate the RT’s from both of you!

  6. Terry-Anne

    Congratulations and all the best with the big change! I have no doubt you’ll do very well! I’m also interested in your affiliate program! I own 17 domains now and can’t imagine using another theme. Yours are AWESOME!

  7. Drew Strojny

    Terry-Anne: Thanks! Feel free to send me an email and I can send you a link to the affiliate program (info {at}

    Brad: Thanks! I appreciate you stopping by.

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