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Say hello to Shelf!

By Drew Strojny on November 23, 2010

Say hello to Shelf, the newest member of our theme collection! When we first broke ground on Shelf nearly four months ago I knew this theme was going to be special, but I never imagined it would turn out to be such a work of interface art. I want to personally thank the incredibly awesome Jon Hicks, Yan Sarazin, and Brandon Dove for bringing Shelf to life, it wouldn’t have happened without your hard work.

Shelf is now available for purchase on the WordPress and Tumblr platforms.

Handcrafted with love

As you know, every theme we release here at The Theme Foundry is handcrafted from scratch. We don’t follow the traditional route of handing off Photoshop mockups to third-party developers. Instead, we build the interface straight into HTML from sketches, creating necessary artwork and elements as we go. This approach takes some extra care and love, but makes for a higher quality finished product. This was especially true for Shelf, as we also had to incorporate custom JavaScript and WordPress functionality.

HTML5 goodness

At the core of Shelf is pure HTML5 goodness. If you take a peek at the source code you will find native HTML5 <header>, <nav>, and <article> tags. By combining @media queries and a fluid layout, Shelf also strives to be a flexible and responsive design.

Built for mobile

Shelf is built to play well with modern smartphones and even has some special tweaks for the iPad, including single finger swiping and easily scrollable articles! Not only that, Shelf for WordPress fully supports the Express iPhone app from WooThemes out of the box. If you are using the Tumblr version of Shelf, you have the ability to post using several different devices.

Upcoming WordPress post formats

As you may have heard, WordPress is introducing post formats in version 3.1 (due out sometime in December). The new post formats will be a perfect fit for Shelf and we plan on releasing an update soon after WordPress 3.1 is released giving you the option to migrate to the new native post formats.

What do you think?

We would love to hear any feedback you have on Shelf so please drop us a note in the comments!


  1. The NVR Guys

    Looks great! You might have made me fall slightly out of love with Traction though! No, not really. It’s just temporary infatuation with a younger template. =)

  2. Drew Strojny

    Liam: Thanks! Really appreciate that :)

    NVR Guys: You had me laughing pretty hard, glad to hear you like it!

    Travis: Thanks! Yup, go ahead and post away in the support forums.

  3. Brian Richards

    Really love the superb quality here. It shows that you guys are investing fully into your products. Keep up the good work!

  4. Wolf

    Loving the quality but this site runs really really slow… on a Macbook Pro. Might just be me though.

  5. Drew Strojny

    Wolf: Thanks! We had a bunch of traffic yesterday and today, that could be the cause of the slowness. Let me know if it persists.

    Cheryl: Thanks! Look forward to seeing your site :)

  6. Euan

    This theme was the sole reason for me setting up my own site.

    Looking forward to post formats being introduced, particularly the gallery of images.

  7. Drew Strojny

    Jeoren: Thanks!

    Euan: Glad to hear it. Keep an eye on the blog for an update on the post formats.

    Jacob: Thanks for stopping by! We’ll definitely look at adding support for those features soon.

  8. Richard

    Holy crap. What a beautiful and unique theme. Great work.

  9. Jhay

    Looks great! Though until this time, I’ve been told that sites should avoid horizontal scrolling.

    But no shelf scrolls down right? :D

  10. Scott

    Hi Drew (and team!)

    From what little I have seen so far on the move using my Android phone, I think Shelf is Stunning. (I see things visually so I am advised! )

    I can’t wait to see it on a larger screen when I finish my trip visiting friends.

    Manchester, UK

  11. Drew Strojny

    Richard: Thanks!

    Jhay: Shelf does feature a unique and somewhat un-conventional layout, but we think it fits perfectly for a tumblog style design.

    Andrea: Thanks! Glad you like it :)

    Scott: Thanks! Great to hear Shelf is looking sharp on Android :)

  12. Kathy

    Seriously considering getting this theme. I might hold out until you add a portfolio gallery template though. Awesome design!

  13. Allison

    Would love to use this theme for my tumblr site however I don’t see a few crucial items on your demo: 1. Disqus integration 2) Additional Pages 3) Social network icons 4) Share this on Twitter, Facebook etc. 4) How does one “like” a particular post? 5) Below each post, what do comments, reblogs and likes look like?

    The theme itself looks ubber awesome but I’d be a little skeptical to use it as it appears to be missing a few key “tumblr-ish” components? Perhaps I’m missing something by viewing the demo only?

  14. Drew Strojny

    Hi Allison!

    First, be sure to check out the Tumblr demo. I will do my best to answer your questions below:

    1. Shelf does not have Disqus support.
    2. It does support additional pages.
    3. It does support Social network icons (Twitter and Facebook)
    4. I am not sure if there is a “like this” button, but I will make a point to see if we can support it.
    5. It does support reblogs and likes (they look similar to comments on the WP version)

    All and all I agree we could do a better job of making the theme more “tumblr-ish” and I will make a point to re-evaluate what we can do to accomplish that goal.

  15. David Chartier

    I think I’ve found a problem with the social buttons on some Shelf posts (at least in the demo, which I believe is running 3.1 right?). They don’t appear at all at the bottom of some posts types, such as links and photos.

    Is this a bug? Or a deliberate design decision? I don’t own the theme yet, so I apologize that I can’t submit this to the official support forum.

  16. Drew Strojny

    Hi David!

    I believe the buttons simply aren’t enabled on those posts. With you are able to disable / enable those buttons on a post by post basis.

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