Hot damn! Our biggest ever sale is almost over. Ends Sunday. Save up to 50% now.
By team on April 10, 2012
Today we’re super excited to introduce Foundry Pro, a new subscription based pricing option. Foundry Pro gives you unlimited access to all our themes, tutorials, and support for a one year period. You’ll also get instant access to new theme releases and a cool Pro badge next to your name in our Help Center. We’re kicking it off with an introductory price of $125 per year. Introductory price is no longer available, now $249 per year.
By team on April 4, 2012
We just started working with the talented Dave Ruiz on a brand new responsive photography theme. The whole team is super excited about it (to say the least). Dave has also posted a screenshot over on Dribbble.
By team on March 22, 2012
We’re excited to announce that our latest release, Chalk, is now available for WordPress.com sites and blogs!
When you buy a theme on WordPress.com you get the same quality support from us with the ease of a WordPress.com-managed site. Check it out – and as always, let us know if you have any feedback!
You can also browse all our themes available on WordPress.com.
By team on February 22, 2012
This past weekend we flipped the switch on a major overhaul and re-design of The Theme Foundry website, and guess what, we’re excited!
The new website represents months of hard work by the whole team, and we are all proud to see it finally go live. Below is a quick overview of the changes, along with some fun facts about the new site.
We’re planning to share some more details about decisions we made and tools we used in some upcoming “From the workshop” posts, so stay tuned.
By team on January 19, 2012
As you may know, we’re currently working hard on a responsive refresh of our website here at The Theme Foundry. Part of that refresh is a shiny new backend, powered by our upcoming Memberful product.
Change is exciting, and it provides an opportunity to re-evaluate all aspects of your customer experience. On that note, we’ll be officially shutting down our affiliate program on January 31st. Let me tell you why.
When we first started selling themes we added an affiliate program for two reasons:
Two really bad reasons. On top of that, an affiliate program always felt a bit slimy to me (we’ll get to that in a minute). On the positive side, it does generate revenue for us almost every day, and we do have a few honest members of the program who do a great job.
I was surprised last year when Brian Gardner of StudioPress mentioned on a panel we both participated in that their affiliate program generates somewhere between 30% – 50% of theme sales (24:23 in this video) in any given month. Our affiliate revenue percentage has averaged somewhere in the 5% range, which obviously makes it much easier for us to shut down the program.
To make this clear, we don’t hate money, but we do hate the fake endorsement, toxic sludge, and miscreant behavior that we’ve seen generated by the affiliate program. Let’s dive a little deeper.
By team on January 4, 2012
2011 was a big year for The Theme Foundry. Some highlights:
Needless to say, it was an awesome year for our small company, and we couldn’t have done any of it without you. Your purchases, your trust, your great ideas, your words of encouragement, and your recommendations to friends and colleagues — you made everything that happened this year possible. Thanks so much for the support, it means the world to us.
By team on December 14, 2011
We’re extremely excited to announce our latest theme: Duet, a minimal, sophisticated WordPress theme tailored for writers, journalists, and business bloggers. We’ve worked hard to meticulously craft and refine Duet over the past three months, and we’re proud and excited with the result. Some of the features include: two-column layout (using CSS3), custom typography, custom color schemes, and a flexible featured slider.
We designed Duet using a mobile first approach; this responsive theme looks amazing in the browser and equally as awesome on your iPad, iPhone or other mobile device.
Be sure to check out the theme page, and demo video below to discover more about Duet’s exciting features, and the demo site for a live preview.
By team on November 17, 2011
Today we released Anthem on WordPress.com! If you’re a WP.com user, buy it straight from the Anthem showcase page, or directly from your dashboard by navigating to Appearance → Themes → Premium.
We’re super excited to be adding more themes from our collection to WordPress.com. We hope you’re happy with the option to get your Theme Foundry theme up and running quickly and easily on the hosted WordPress.com platform.
By team on November 10, 2011
I’m excited to announce our Photography theme is now available on the hosted WordPress.com platform! If you’re a WordPress.com user you can buy it straight from the Photography showcase page or directly from your dashboard by navigating to Appearance → Themes → Premium.
By team on November 8, 2011
We’ve released a round of updates to all of our themes! Head over to the downloads page to grab the new theme packages. Be sure to read the upgrade instructions before you upgrade.
On most themes we’ve added a bit of styling to fix an issue with image stretching in older versions of Internet Explorer – not exactly groundbreaking, but hopefully your sites will look a little nicer in old browsers! A few of our themes also got some small stylistic updates to tables and definition lists.
